220km
Online store with a wide range of batteries for trucks, cars, motorcycles, as well as industrial batteries.
Location
Ukraine
Marketing Objectives
- Pay Per Click (Google Ads)
- Data Analysis
GOAL
My main focus in this project was to optimize and improve the performance of the Google Ads profile. I worked on refining ad campaigns, maximizing click-through rates, increasing conversions, and ensuring efficient use of the ad budget. The goal was to enhance visibility, relevancy, and success in reaching our target audience.
Approach
I continuously optimized ad campaigns by eliminating inefficient keywords and managing various platforms like search, dynamic search, display, and shopping. Testing and analysis of different hypotheses drove improvements in click-through rates and conversions.
This played a pivotal role, in evaluating keyword performance, campaign metrics, and audience segments. Optimizing budget allocation and leveraging competitor insights gave us a competitive edge, resulting in refined strategies for new successful ad campaigns.
Key Results and Achievements
- Generated 2% conversion rate and improved LTV/CAC ratio for online orders in car battery store by launching and optimizing Google Ads campaigns, leading to a significant increase in revenue.