Peremoga
“Single price. All inclusive”
The network of spaces for daily work, meetings, and exciting events, is created to inspire victories. Peremoga’s social and cultural mission is to spread knowledge about the victories and impacts of talented Ukrainians throughout history by implementing this concept in their business space interior.
Location
Ukraine
Marketing Objectives
- Social Media Marketing
- Pay Per Click (Google Ads, Meta Ads Manager)
- Website Administration
- Customer Service
- Data Analysis
GOAL
As an in-house team member, my primary goal was to accomplish two transformative objectives: firstly, to execute lead generation campaigns with ads and social media marketing, elevating the company’s reputation and fostering deeper engagement. Secondly, to enhance customer service through meticulous net promoter score measurement and comprehensive call quality improvements.
Approach
I dedicated myself to creating captivating and pertinent content that deeply resonated with our diverse target audience, including small and middle businesses, management, freelancers, and agencies. I introduced a fresh approach by adding exciting new post categories such as “location secrets” and “famous guests,” offering unique perspectives that garnered increased engagement. Together with my team, we encouraged clients to make user-generated content by creating different events for residents such as networking, movie-watching party, art exhibitions, photo zones, etc. Moreover, in collaboration with my team, we created various resident-centric events, from networking sessions to movie-watching parties, art exhibitions, and photo zones, encouraging user-generated content and fostering meaningful interactions with our clients.
Our PPC campaigns were crafted to navigate targeted traffic and boost conversion rates on our website, including conversion campaigns focused on selling offices, product campaigns to showcase new offers and programs, and image campaigns to elevate our brand perception. I dedicated myself to conducting comprehensive keyword research and consistently fine-tuning ad copies to optimize campaign performance
Our priority was to ensure a seamless and user-friendly website experience. Regular website audits helped us identify and address potential issues, enabling us to optimize the customer journey and boost overall website performance.
By implementing Net Promoter Score (NPS) measurement and analysis, we closely monitored customer feedback and identified areas for improvement. Data visualization aided in presenting valuable insights to the management team, leading to data-driven decisions that contributed to elevating the average NPS.
Data was the backbone of our marketing approach. We performed comprehensive data analysis, including NPS statistics, website conversion rates, and social media metrics. This analysis guided our strategies and helped us identify trends and opportunities for further growth.
Key Results and Achievements
- Conducted in-depth analysis and visualization of NPS statistics from 1,000+ customer feedback responses, increasing average NPS from 53 to 67.
- Improved website conversion rate by 1.6% through successful PPC campaigns.
- Boosted brand awareness by attracting 300+ new subscribers on Instagram and Facebook, collaborating with local influencers for effective marketing campaigns.
- Provided customer satisfaction services to internal and external clients via phone calls, online forms, and emails within business spaces.
- Managed marketing campaign budgets, strategically allocating resources to maximize ROI and achieve campaign goals.
- Collaborated closely with other departments, including sales, public relations, and front office administration, allowing effective coordination and ensuring a streamlined and efficient workflow.