RetouchMe
A photo editing app that connects users with professional designers. It allows users to submit their photos and receive expert retouching services, enhancing their images to perfection with skilled touch-ups and adjustments.
Location
Worldwide
Marketing Objectives
- Social Media Marketing
GOAL
My main objective was to expand the reach by creating and publishing engaging content on Instagram and Facebook.
Approach
Through comprehensive analyses and testing, I successfully uncovered the most impactful content strategy for promoting the app’s services. Utilizing the “before/after” visualization to showcase results proved highly effective, eliciting a substantial number of reactions and comments from our audience. Additionally, as part of our content strategy, we were captivating user attention by providing valuable insights and guidance. This included sharing ideas and expert advice on crafting popular content, optimizing profile photos, and creating visually stunning imagery.
Key Results and Achievements
- My “Before/after” visuals garnered attention, boosting brand visibility and establishing a positive brand image.
- Achieved an increase in the app’s audience organic reach on Instagram by 24%, on Facebook by 16%.