I delved into extensive market research, performed competitor analysis, and conducted audience profiling to gain invaluable insights into the non-profit sector and understand the preferences and behaviors of our target audience.

I built the design from the ground up, considering the audience – military women and veterans. I wanted it to have a bit of a military vibe with the colors, while also making sure it feels cozy and inviting, like a tight-knit community. During the website restructuring, I prioritized ensuring a seamless user journey, intuitive navigation, and optimized conversion paths for military women and veterans. Given their specific needs, including stress or PTSD disorders, providing easy access to information was paramount.

For SEO optimization, I carried out a thorough audit of the website’s SEO elements, pinpointing areas that needed improvement. I then executed targeted keyword research, optimized meta tags, fine-tuned blog articles, and enhanced on-page content to boost the site’s search engine performance.

To enhance project performance, I took the initiative to set up Google Analytics and Ahrefs. By leveraging Google Analytics, I monitored website traffic, user interactions, and conversions, enabling me to optimize the site for better engagement. Concurrently, Ahrefs empowered me with valuable SEO data, including competitor analysis, keyword tracking, and backlink insights, aiding in crafting a successful digital strategy.