My focus was on crafting engaging and lead-generating ad campaigns for Facebook and Instagram. To ensure optimal results, I collaborated closely with a designer who provided compelling creatives. Together, we created ads for various restaurant occasions, enabling me to test multiple hypotheses and expand our subscriber and guest base.

In addition to optimizing the existing categories, I assumed the responsibility of curating a seasonal category for the delivery page. The primary objective was to make it visually appealing, user-friendly, and highly motivating to drive conversions.