Montecchi Capuleti
Fancy Italian restaurant in the heart of Kyiv, Ukraine
Location
Ukraine
Marketing Objectives
- Social Media Marketing
- Website Administration
GOAL
My primary focus centered on the website’s upkeep, introducing essential modifications, and crafting ads using Meta Ads Manager.
Approach
My focus was on crafting engaging and lead-generating ad campaigns for Facebook and Instagram. To ensure optimal results, I collaborated closely with a designer who provided compelling creatives. Together, we created ads for various restaurant occasions, enabling me to test multiple hypotheses and expand our subscriber and guest base.
In addition to optimizing the existing categories, I assumed the responsibility of curating a seasonal category for the delivery page. The primary objective was to make it visually appealing, user-friendly, and highly motivating to drive conversions.
Key Results and Achievements
- Created the seasonal category for restaurant delivery on the website and achieved a conversion rate of 3.1%.
- Through the strategic creation of ad campaigns, I effectively heightened awareness and expanded our reach on both Facebook and Instagram platforms, attracting a significant influx of 73 new subscribers.